Build Things that Build Things
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I know what your thinking. Why would anyone want that? The difference is in Long Term vs. Short Term thinking.
If you have a framework to acquire 1 customer and maximize the chances of their success with your company over and over again you can scale that to MILLIONS of users/customers. If you have a great product scale (usually) comes much more easily and organically. If you have a poor product and good marketing, you may gain traction with customers but the reality is that traction will be short lived.
Toady’s most popular buzzword is “Scale” and why not? Scaling everything in your business is easier than it ever has been before. Ok great, so why am I advocating for the exact opposite? Because scale over product quality leads to unsustainable, low quality results. If the focus is exclusively on creating the best possible product your path to scale becomes MUCH more visible and accessible.
You’ve got a great product and now you’re ready to scale and blast this thing out to a million people right? Kind of. You have the biggest piece completed but now it’s time to focus on finding the right customers. Your goal should be to identify EXACTLY the type of customer you are targeting: