Instructions: Answer each question as if you're explaining your business to a brilliant new team member who needs to represent you perfectly. Be specific - the more detail you provide, the better AI can serve you.
1.1 What do you fundamentally believe about the world that made you start this business?
(Example: "We believe that addiction recovery shouldn't feel like punishment, therefore we must create healing experiences that people actually want to engage with.")
[Your answer here]
1.2 Complete this: "We exist to..." (Mission - one sentence)
[Your answer here]
1.3 What future are you creating? (Vision)
[Your answer here]
1.4 What are your 3-5 non-negotiable values? For each, give an example of how it shows up in a real business decision.
(Example: "Transparency - We show our pricing on our website even though competitors hide theirs")
1.5 Tell your origin story in 2-3 paragraphs. What moment or experience sparked this business?
[Your answer here]